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How to Attract Guests to Your Vacation Rental During Off-Seasons

A top reason owners reach out to a vacation rental management service in AZ with their vacation rentals is that they are struggling to maintain consistent profits. While you may have no problem at all keeping your units filled during heavy travel seasons, sometimes, it can be difficult to attract guests when traveling seasons slow. Our full-service airbnb management company in Scottsdale offers a few ways you may be able to attract guests to your vacation rentals during the off-seasons.

Adjust your pricing model

If you keep your pricing pretty stable regardless of the time of year, this can have a lot to do with how attractive your units are during non-peak travel times. The rental market can be highly competitive when you have a lot of travelers in the area. Therefore, you can afford to ask for higher per-night costs and still have no trouble keeping units filled. When traveling slows, more units become available, so you will have to adjust your pricing models to remain competitive.

Consider your target guest

While you may know your target guest in the summer or during busy travel seasons well, your guests may look totally different during off-seasons. For example, if you have frequent guests that stay in your units in the summer for festivals, those guests are not going to be looking for a place to stay in the winter. Therefore, you may have to adjust your marketing strategy to better target travelers that are coming to town for business, for the holidays, to visit family, etcetera.

Amp up your marketing efforts

During busy travel seasons, you may not have to do a great deal of marketing. People already have travel plans, and they already know they need a place to stay. However, when busy travel seasons pass, you may have to do a little legwork to get your vacation rental noticed. For example, if you normally don’t do a lot of social media advertising, it may be time to amp up those efforts when heavy travel times subside.

Find Help with Vacation Property Management in AZ to Keep Profits Flowing

With the proper strategies in place, your vacation rental property can remain profitable throughout the year. If you struggle with renting your property during off-seasons, it may be time to talk to a property manager in AZ. Reach out to us at Sojourn Properties LLC to find out how we can help.

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How to Pin Down the Best Airbnb Pricing for the Holidays

With the holidays fast approaching, more guests are making plans and booking accommodations. The key to attracting as many guests as possible for a lucrative season is setting the right holiday price point is important. As you work with an Airbnb property management company in Scottsdale, consider these three tips for creating the best price for your rental.

Consider Your Target Audience and Their Travel Habits

What does the typical holiday traveler look like at your Airbnb? If you get a lot of corporate travelers through the holidays, your price points should reflect the typical per-diem costs these travelers will be willing to spend. Likewise, if you get a lot of family vacationers, your pricing models should cater to the typical budget of that traveler. The closer you can align pricing with what target travelers prefer to spend, the more successful your rental will be.

Examine the Competing Property Pricing in Your Area

Take a look at some of the other properties available in the same area as your rental, especially those that offer similar amenities and amounts of space. How do their pricing models change for bookings through the holiday season? If you see there is a general uptick in pricing, you can compete by pricing your unit at a similar or slightly lower price. If you see the properties are going cheaper to allure holiday travelers, you may need to make adjustments to stay in competition through the season.

Work with a Property Manager for Valuable Pricing Insights

By working with a property management company, you gain access to information that can help you generate the most effective price points. At Sojourn Properties LLC, we utilize insightful analytical data from sources like SmartBnB and AirDNA to ensure your property has the most attractive pricing. These insightful resources allow us to keep tabs on trending pricing models and what works best for other properties.

Achieve the Best Pricing with Airbnb Management Services in Scottsdale

With the best price points in place for the holiday travel season, you are more likely to see your Airbnb properties returning the best profits. If you need help pinpointing the best pricing or other property management in Scottsdale, reach out to us at Sojourn Properties LLC.

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